17. November 2024
This is an interesting read from Colin Nagy on changing the status quo in travel brand marketing and communication strategies: https://skift.com/2024/11/12/the-problem-with-travel-brand-marketing-and-how-to-fix-it/ I don't need to tell you that media is in a constant state of change and there are excellent recommendations here on how to make your marketing spend work harder for your business. But what strikes me (once again), is the importance of the human touch, as it creates the best and most...
04. November 2024
Ask a Real Man
James Young and Dr. Birgit Trauer start to look at evolving trends in male wellness and offer some initial suggestions on how the tourism industry should adapt, support and benefit from these changes.
29. October 2024
Celebrating Vietnamese Women's Day and building an inclusive and equitable workplace.
21. October 2024
It has been a little while (almost two years) since I updated this blog. A lot has happened in that time, suffice to say the adage that “life is what happens when you are making plans” has been particularly apt. I cannot say everything has been easy, but I have learnt a lot about myself, other people and the importance of human connection.